eRelationship is the name for Digital Alchemy’s comprehensive, hospitality-specific CRM suite of services. Its beauty lies in its quiet, constant connection with your PMS, so that Digital Alchemy is always in touch with your property.

Our eRelationship^SM program helps you build relationships with your guests by communicating with them in words and images and by offering guests many opportunities to tell you what they want.

Our custom software is placed on your property to mine information from your Property Management System, alerting Digital Alchemy to new and changed reservations.

1. Our system automatically sends a beautiful email Reservation Confirmation to your guest. It looks and “feels” as if it were sent by your hotel. These messages can even be modified (seasonally or by other criteria) to include special information at various times, such as using snow images in winter and lake pictures for summer, in the case of a mountain resort.
2. We send a Pre-Stay Marketing email prior to guest arrival. This piece promotes your on-property amenities to increase guest spending, REVPAR and pre-booking rates. Upgrade offers are just one example of many ways Digital Alchemy teams with your hotel to increase ADR.
3. Cancellation Notices are sent when necessary, and our Cancellation Replies can open dialog with guests, if desired.
4. Finally, a Thank You Note is sent to your guest the day after they leave your hotel. Thank You Notes can include a link to an optional, electronic Comment Card, which renders vital, guest-satisfaction feedback, reported to you in many ways. Hotels can even choose to receive email Comment Card Alerts about certain feedback, which can be directed to selected staff members, as appropriate.

E-Blasts are sent to your guests, based on criteria that the property specifies. These blasts can be sent based on previous guests' stay and spend history or on preferences that they specify via our VIP Concierge Form.

For Example:
You want to send a Golf Special to everyone in your database that lives in New York, have stayed at your resort 4 times, played golf at least 2 times and had an ADR of at least $195.

We can specifically send an e-Blast to those people. Oh... And don't forget, we can make sure your deals do not go out to people with existing reservations!

Digital Alchemy's eBlasts go through three levels of Quality Control, including verification of all links, spelling and grammar checks, and calling all phone numbers to ensure validity. If, in the rare case an eBlast is sent with incorrect information, our revolutionary eBlast insurance, can be activated. This allows us to note a correction or expiration of an offer in blasts that have already been sent, without the need to deliver a second email.

To the right are examples of eBlast insurance at work. Two blasts are shown, one sent by Digital Alchemy, and another by a competitor. In both blasts, a phone number was incorrect. With Digital Alchemy's cutting edge eBlast insurance, we can clarify and correct the message without the need to send a second eBlast. Our competitors still need to send a second eBlast.

Mobility used to mean a notebook computer. But today, people hold the world in the palm of their hands with email, calendars, text messaging, web browsing, music, and even navigation systems loaded on their phones. All of Digital Alchemy’s services are mobile-enabled and work the way your guests do.

Our mobile templates allow guests to view communications regarding their reservations in a clear, concise format designed specifically for mobile devices. This clears up the clutter and cuts out the confusion a fully formatted email could create when viewed on an iPhone™ or Blackberry®.

Mobile pre-stay marketing pieces also give the added bonus of turning phone numbers to book at restaurants or events into clickable links which will dial for the guest, simplifying the lines of communication and guranteeing instant contact.

The mobile comment card, simplified and straightforward, presents guests a quick way to tell a property about their stay without the need for a computer.

A Bounce-Back offer is sent to a guest typically 15-30 days after their visit, offering them incentive to book another stay at your property. Guests can be targeted by their stay dates, rate codes, or any other criteria that can be established. The Bounce-Back can then offer specific package deals for return visits based on those criteria, ensuring the maximum possibility of a repeat customer.