Our Story
Digital Alchemy remains innovative and has positioned ourselves as a leader in Hospitality-specific CRM for over a decade. We pioneered virtually every email-based concept in use for the hospitality industry today. We are continually committed to our customer's needs, delivering CRM advantages and revenue opportunities, coupled with the best of customer service at every stage.
We have a history of many firsts in products, innovation and services, but what we value most is our track record of bringing value to our clients. By constantly improving new ways to generate revenue and helping hotels build lasting guest relationships, our services are typically three to five years ahead of the major brands and competitors.
Here are a few of our company milestones and accomplishments.
1999 Inception of Digital Alchemy
- Formed one of the first hospitality-specific eCRM companies
- First interfaced to Fidelio 6.21 from Micros PMS
- Successful delivery of Reservation Confirmations, Pre-Stay Marketing & ThankYou notes
- Generated HMTL / text multipart confirmation emails
2000 Client-specific upgrades
- Successful delivery to AOL client
- Wrote our ASP and SaaS driven email system
- Sent email based on user characteristics
2002 New product development achievments
- Developed one of the first HTML Comment Card systems
- Started tracking open rates and click-throughs
- Re-captured lost reservation via Cancellation Notices
2004 Client facing cloud-based developement
- Released first customer access CRM portal
- Developed Comment Card alerts
2006 Optimized services
- Set email send time to maximize email open rates
- First mobile email templates, optimized for mobile devices
2008 Multi-lingual capable services
- Developed first full-featured Arabic CRM
- System designed to generage in any language
2010 Products & services upgrade and re-brand
- Re-branded corporate identity and marketing colateral
- Developed first on-property email communication
- Released Trip Advocate - score-based guest request to submit Trip Advisor review
- Integrated two-way access into Softbrand's Epitome .Net
READ WHAT OUR CLIENTS SAY
“I was extremely appreciative of the assistance and professionalism of Digital Alchemy during our launching process. The staff was quick to react, respond and answer any questions of mine. The whole process moved as quickly as I was able to approve the documents they sent me.”
Laura Whitman
Marketing Manager of The Osthoff